By Rita Chang, Contributor, Advertising Age
In a sign that virtual goods aren’t just the province of gaming anymore, marketers from Anheuser-Busch to 3M (MMM) have offered up free virtual wares for social-media mavens to pass around to their friends. But how well have these online “gifts” paid off? Chances are, if you’re a Facebook-aholic, you have either received or even sent a branded virtual gift — really, a display ad by any other name.
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