| We recently completed a branding assignment from Directed Electronics located in Vista, California. Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names).
Directed Electronics commissioned Nexus to design a logo for a new service division, the Professional Installation Network. This proposed nationwide network of over 7000 certified professionals will specialize in installing mobile electronic products after equipment purchase. The logo depicts graphically the collaboration between Directed and the certified network of hand-picked service providers to insure a professional and hassle-free experience for its customers. The mark will be applied to packaging, point-of-purchase, on-site display as well as service employee badges .Directed Electronic’s Allen Phillips, Director, Art & Creative, states, “I’ve collaborated with Nexus on new creative several times. When I need fresh, out-of-the-box approaches for new brand development, I don’t hesitate to call them. Numerous, fast, and thorough concepts support my tight deadlines and the execution of the final artwork is flawless.” |
