Google has become one of the best known brands in the world, right up there with Coca Cola and McDonald’s, and a big part of the reason why it’s so easily recognized has to do with its iconic homepage and especially the logo. Google hasn’t been completely shy about messing with the homepage but, for the most part, the overall look has remained the same. It also features various doodles on numerous occasions but, again, the logo itself is the same since 1999, shortly after launch. Not for long though, the logo is about to get a major redesign, at least by Google standards, and, from the looks of it, the change is coming soon. The best part is that you’ve probably already seen it.
The search giant is constantly running experiments, testing out various changes and features ranging from small tweaks to brand new products. The homepage is no exception, and for the past months, it has seen more attention than ever. One of the most radical changes, the fading homepage, has already graduated from experiment to full time feature, marking one of the biggest single changes in the site’s history.
Another experiment that popped up last month promises to go even further and makes some deep changes to the look and feel of the homepage and the search engine. Among the most noticeable are the bri… (read more)