Ten years of BlackBerry [Voices]

By Chris Ziegler, Editor, Engadget

The year is 1999. Bill Clinton is the President of the United States, gas is 94 cents a gallon, Bondi Blue iMacs are a staple in dorm rooms across the country, and Microsoft (MSFT) is trying to bring the desktop Windows experience to the pocket, pushing its Palm-size PC concept (after Palm had quashed the original “Palm PC” branding) on a world still feeling jilted by the failures of the Apple Newton.

3Com (COMS) subsidiary Palm and its heavyweight licensee Handspring have figured out something interesting about the still-nascent PDA market, though: people like simplicity. If an electronic organizer does what it says it’s going to do, keeps your information in sync with your PC, runs for forever and a day on a single set of batteries, and does it all with a minimum of fuss, people will buy.

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