Google is now a huge company with several dozen big products. Yet, it’s struggling to maintain some of the things that people loved about it when it was a wee stratup. One aspect has been the way it chose to communicate with its customers and users, blogging, giving it a more human face while also showing that its eager to ‘eat its own dogfood’ by using Blogger, the company’s blog hosting platform. As 2009 came to a close, Google has taken a moment to look back on the year, as many have around this time, and to give itself a little pat on the back for five years of blogging.
“You may have noticed 2009 marked our fifth year here on the Official Google Blog — our first post was in April 2004 — and it was our busiest year yet. This is our 423rd post of 2009 — a 15 percent increase over last year. We’re also pleased to note that a total of 14,493,472 readers stopped by this year, a 21 percent increase. You hail from all over: more than half of visitors are outside of the U.S,” Emily Wood and Jordan Newman, editors from Google Blog Team wrote.
Not too shabby for the multi-billion dollar company, with almost 15 million readers, it would be quite a powerful blog in its own right. While the number of posts may have increased significantly, a relatively small number of post… (read more)