In 1983, U2 frontman Bono was a scrappy upstart on the world music scene, and he sang about how “nothing changes on New Year’s Day.” But the 2010 version of Irish rocker is a world-traveling, President-meeting, New York Times op-ed-penning factotum—and he’s demanding some New Year’s changes, especially from ISPs. Forget acting like “dumb pipes” or even the Post Office; ISPs must now take a lesson from China and start proactively filtering copyrighted content.
Bono’s NYT column offers up ten big ideas for the next decade. It’s an entertaining read, especially when he suggests that the US government use its current investment in car companies like GM to bring in designers like “Steve Jobs and Jonny Ive from Apple” to make cars “sexual objects” once again. (We’d love to see Ive’s take on that quintessential non-sexy suburban vehicle, the minivan, for instance.)
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