Chip maker Broadcom wants its chips to be the heart of connected consumer gear. The company announced today its array of new chips being launched at the Consumer Electronics Show in Las Vegas this week.
Broadcom is a huge publicly-traded chip maker that contents with the likes of Intel, Marvell, Texas Instruments, Nvidia and Freescale. So its new technologies span most of the industry sectors such as set-top boxes, digital video, wireless connectivity and mobile phones. Its core mission is connecting everything. It’s one of the key players in the battle for everything digital, everywhere.
The Irvine, Calif.-based company will show demos that show communication between set-tops, digital TVs, broadband routers, and Blu-ray players. Broadcom said recently at its analyst meeting in December that it had large numbers of combination chips — those that marry multiple radios on a chip, without interference — to bring together Wi-Fi, Bluetooth and other wireless technologies together at the lowest power levels and costs.
The company says a number of netbooks — which are smaller than laptops and are meant for surfing the web — will use its chips. Those netbooks are getting more and more capable, with support for web-streaming apps and high-definition video. The company is also pushing 3-D TV technologies to deliver more movie-like experiences in the home. Broadcom reported revenue of $4.6 billionin 2008 and it has more than 3,650 U.S. patents.
If the company has its way, Broadcom components will infiltrate the portable electronics gear that we are beginning to use in our parts of our lives.
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