When the Princeton Review Met Facebook [Voices]

By Jessica Shambora, Reporter, Fortune Brainstorm Tech

Despite the controversy surrounding standardized tests for college admissions (Are they fair? What do they measure?), exams like the SAT and ACT remain a necessary evil for most college-bound students.

The same might be said of the process of preparing for these exams, a phenomenon that has spawned a multi-billion dollar industry led by two companies, the Washington Post Co.’s (WPO) Kaplan and The Princeton Review.

But like the music and publishing industries before it, the test-prep sector faces disruption from scrappy Internet startups.

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