MSNBC announced this morning that it is buying the BreakingNews.com URL. This follows November’s purchase of @breakingnews and its 1.4 million followers.
BNO has made waves since it first appeared, often breaking news before its mainstream competitors. When we profiled BNO and its 19-year-old founder Michael van Poppel in July, the company was just about to release its iPhone app and had over 800,000 followers on Twitter.
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“Not everyone wants news surrounded by commentary or features,” said Charlie Tillinghast, president of the MSNBC Digital Network in the company’s press release about the purchase.
We can only hope, however, that MSNBC can do the job that BNO was doing before. When we looked at the purchase of @breakingnews, MSNBC’s own twitter was dwarfed by the alternative news outlet.
MSNBC Spokesperson Gina Stikes told us in an email that “Msnbc has acquired the URL only,” so what will happen with the BNO staff remains to be seen. She did not disclose any further details, such as the purchase price.
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