Google Sidesteps the Carriers with Its Nexus One Web Store

It’s finally here, the worst kept secret in the tech world of late, the Google Nexus One smartphone. As with anything from Google these days, it got its fair share of hype and many were quick to claim that it would be the revolution all have been waiting for, the true iPhone killer and so on. Turns out, the phone itself isn’t exactly a revolution, but what might be is the way Google is selling it, online and free of contract with the option to select the carrier you want, a dream come true for those in the US. Right now, though, the store holds more in promise than it actually delivers, but this should change soon enough.

“[T]oday we’re pleased to announce a new way for consumers to purchase a mobile phone through a Google hosted web store. The goal of this new consumer channel is to provide an efficient way to connect Google’s online users with selected Android devices. We also want to make the overall user experience simple: a simple purchasing process, simple service plans from operators, simple and worry-free delivery and start-up,” Mario Queiroz, VP of Product Management at Google writes about the new online store.

Hosted at www.google.com/phone, the site is pretty much what you’d expect from Google, design wise. A clean, simple interface and a well laid out functionality. At thi… (read more)