American carmaker Chrysler announced today the appointment of individual advertising agencies to manage the Chrysler, Dodge, Jeep and Ram Truck brands, after last month it appointed a new agency of record for media planning and buying for the same brands in the US, Canada and Mexico.
The UM agency will replace the company’s current media buying agency, PHD, with which Chrysler’s contract ends this month.
The following agencies will lead the advertising development f… (read more)