In a world where YouTube dominates online video in a very clear fashion, other players are trying to corner niches of the market which they hope will prove lucrative. Hulu does this with professional content from major TV broadcasters. Vimeo on the other hand is aiming at the budding film makers and artists which want a place to showcase their work away from the unwashed masses on YouTube. The site takes pride in its exclusivity and it has plenty of reason to do so. At the end of the day it still has to make money, so it’s now trying to make its paid accounts more alluring by enabling 1080p videos and several mobile options.
“We want to provide our users with the best possible tools to share their videos,” Andrew Pile, vice president of Product and Development for Vimeo, said in a statement. “We believe the creator should choose how people view their content, which is why we are offering both 1080p streaming and mobile viewing options that Vimeo Plus members can select when uploading their video.”
The first part of the announcement should please both aspiring artists wanting to showcase their work at the highest quality possible, but also subscribers to Vimeo Plus which now get a couple of new perks to justify the $60 a year fee. With the full 1080p resolution, the highest available at this point in the… (read more)