If 2009 in the digital-media world needed a title, you could argue it would likely be something to the effect of: “Social media goes mainstream.” Indeed, it’s no secret that social media is a huge force these days, but big questions remain about how companies – even the biggest, buzziest players – are going to make money. ContentNext, Media Industry Newsletter and The Jordan, Edmiston Group have co-produced a new report that helps shed light on that debate. The report, six months in the making, not only chronicles all the deal activity in social media over the last 18 months, but also includes:
* Profiles of a select group of digital brands, including how they’re faring and their strategies and likely challenges moving ahead
* A points-of-view section featuring contributions from thought leaders like Samir Arora (Glam Media), and Mitchell Berman (ZillionTV) and Domenic Venuto (Razorfish)
* Deep analysis of traffic metrics
The 200-plus-page book, available in either print or digital versions, is the second annual “State of Digital Media” report.
Visit our reports page to read the full report.