Tech transfer professionals charged with the task of marketing their IP to licensees have a tough challenge, often operating without a dedicated marketing professionals or even a formal marketing budget. Getting the word out, and generating high-quality leads and ultimately deals, requires creative tactics and resourceful determination. To help you meet that challenge and tap into existing or low-cost tools and strategies, our Distance Learning Division has recruited three tech transfer marketing veterans who have been in the same boat – and made it float. They’ve learned how to do more with less, using “guerrilla” techniques that bring in licensees without spending a fortune on glitzy marketing bells and whistles. They’ll share those techniques in a practical, how-to audioconference: Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World, scheduled for Tuesday, March 9 from 1:00 pm to 2:30 pm. The session also includes an optional 30-minute add-on web forum for idea-sharing, which is free to the first 20 registrants. You’ll join Melba Kurman (Cornell Center for Technology Enterprise and Commercialization), Jamie Hall (University of British Columbia) and Brandon Reynolds (University of Texas at Tyler) for an invigorating 90-minute presentation featuring a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget. CLICK HERE for complete details and to enroll.
And don’t miss these upcoming events – click on the titles for more information:
- Successful Outsourcing for Tech Transfer Organizations – TOMORROW, January 6.
- “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value – Wednesday, January 27
- Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality – Tuesday, February 9, 2010