We’ve been hard at work crafting a real-time lineup for paidContent:2010 and we’re pleased to announce the latest additions, led by a Q&A with Hilary Schneider, Yahoo’s EVP for North America. Schneider’s responsibilities include advertising sales, partnerships and programming as well as the company’s global mobile business. Schneider, the former CEO of Knight Ridder Digital, was integral in launching the Yahoo (NSDQ: YHOO) Newspaper Consortium, partnerships with publishers to expand Yahoo’s local reach and their online revenues—one of the subjects she’ll discuss when we meet on February 19 at TheTimesCenter in New York.
Our new panelists bring a mix of experience and perspectives from cable, mobile gaming, search and large-scale online publishing: Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications;; Josh Cohen, senior business product manager, Google (NSDQ: GOOG) News; Shawn Colo, co-founder of Demand Media; Bart Decrem, co-founder and CEO, Tapulous; KC Estenson, General Manager, CNN.com; Marty Moe, SVP-AOL (NYSE: AOL) Media. (The full list of speakers confirmed so far.)
Our areas of focus will include:
» The truth about the subscription business: Digital subscriptions are all the rage now, but the idea is far from new—and far from a sure thing. How do companies evolve the idea that worked for newspapers and magazines for so long?
» The rise of content super-distributors: Are content-generating machines like Demand Media, Associated Content, Mahalo and About.com – driven largely by SEO and Google – the future for a big subsector of the content industry?
» The age of the big-media JV: What lessons can be learned from past failures, and what happens when companies that haven’t been able to crack the code on their own, band together for scale, reach and sales power?
» Parsing the mobile/e-reader boom: Is the hybrid model (premium+ads) the answer, or are there more promising models still in the works?
Register today for the special early bird rate of $885