Angelina Jolie will be having a little less face time on magazines and billboards — the stunning actress has been dropped as the face of the St. John fashion house, Women’s Wear Daily said on Friday.
“[Jolie] overshadowed the brand,” according St. John’s chief executive officer Glenn McMahon, who says Angie’s celebrity status was too much for the label. “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
“We needed to show a modern point of view of St. John,” McMahon added. “We have evolved.”
Redhead Karen Elson has replaced Jolie as St. John’s Spring/Summer 2010 spokesmodel.