Google VP of Engineering Andy Rubin: Nexus One for Enterprise [Digital Daily]

Andy Rubin

Once an Apple (AAPL) engineer, Andy Rubin went on to co-found mobile computing outfits Danger Inc. and Android, Inc. He sold the former to Microsoft (MSFT) and the latter to Google (GOOG), where he is now now vice president of engineering. He’s also the guy quarterbacking development of the company’s Android mobile operating system and the Nexus One–the smartphone with which Google hopes to fundamentally change the way people buy cellphones.

In conversation with All Things Digital’s Walt Mossberg today, Rubin talked about the advent of a new breed of “superphones” and Google’s vision for the way phones should be bought and sold.

Walt and Andy talk about the genesis of the Nexus One phone.

Walt starts off by asking Rubin about just how involved Google was in the development of Nexus One.

Rubin replies, “We threw out crazy ideas to our partners at HTC and they were pretty good about plucking the good ones out of the air and building them into the device.”

Walt asks about the new business model Google’s launched in concert with Nexus One. Was this something the company planned all along?

“This is the next phase of Android–taking the newest versions of the product, placing them online and allowing consumers to purchase them directly,” says Rubin. “What we’ve learned is that there are more efficient ways of connecting consumers with the phones they’d like to purchase…easier ways.” Purchasing a Nexus One through Google, says Rubin, is a casual process. “No one’s breathing down your neck,” he says. “No one’s trying to upsell you.”

Nexus One is aimed at consumers who love their Google services and live in the “Google world,” Walt notes. Yet, Google is encouraging developers to build new apps for Android and Nexus One. How do you reconcile that? Isn’t there something contradictory to saying “we’re an app platform, we’re open,” and then turning around and saying “we’re really a platform for people who love Google?”

Rubin obviously doesn’t think so. He stresses that an OS can’t be successful unless people are developing for it. “It reminds me of the accessory business,” he says. “The most successful phones have the most earbuds, car chargers, etc.”

Walt wonders if Rubin is at all surprised by the size of the apps revolution, by the fact that there are 100,000-plus apps in the iTunes Apps Store.

The Google App Store is ranked number two behind Apple's App Store

“I’m not surprised by it at all. This is what happens when you drop the barriers to entry,” he says, recalling how difficult it once was for developers to distribute their apps and how easy it is today.

This new purchasing model Google has created for the Nexus One puts the company at the center of the experience. People who purchase the Nexus One think of themselves as Google customers. Rubin says, “What we’ve done here is to offer a mobile platform where people don’t have to worry about the plumbing.”

In his interview with Kara Swisher earlier, Palm CEO Jon Rubinstein–a former Apple engineer–said, “I don’t have an iPhone. I’ve never even used one.” In contrast, for those who may be wondering, Andy Rubin says he does use an iPhone. “What do you expect? I’m a gadget guy.”