The former Mr. Madonna, film director Guy Ritchie, has launched a record label named after his London pub The Punchbowl. Punchbowl Recordings, a subsidiary of label giant Universal Music, has already made its first signing — the pub’s in-house Irish group, The Punchbowl Band.
“It’s exciting to venture into the world of the music industry,” Ritchie said in a statement issued by Universal on Monday. “It’s a tough place, but I’ve witnessed this band connect with people first hand. They have every chance of being embraced by a wider audience and I genuinely wish them the very best of luck with their debut album.”
The Punchbowl Bowl — featuring Willy Barr, Brendan McAuley, Steve Mulhern, and Daniel Gott — preformed on the soundtrack of Ritchie’s current box office blockbuster Sherlock Holmes.