2011 Michelin Design Competition Theme Announced

A new design challenge is revving up, Michelin announced today at NAIAS. The 2011 Michelin Challenge Design (MCD) theme has been revealed, giving entrants a chance to share their transportation concepts for ten years ahead in the year 2021 with the challenge dubbed ‘PLUS 10. The Best is Yet to Come!’.

Designers are being asked to render unique vehicle concepts that address the lifestyle preferences and transportation needs of a specific country or region for review by a jury of l… (read more)