Another ad from Yahoo to people who buy ads on Yahoo: Look at all the great ads people have bought on Yahoo!
Before you snicker, bear in mind that Carol Bartz’ “B-” aside, people are still buying a lot of ads on Yahoo (YHOO), at least when it comes to display ads, where it dominates. JP Morgan (JPM) puts the company’s share of the US market for display ads at 17 percent, well ahead of #2 Microsoft (MSFT) at 11 percent and AOL (AOL) at 7 percent.
Here’s a highlight reel of some of the more interesting inventory the company has sold in the last year. From the outside, at least, a lot of the stuff seems fairly similar to other big attention-getters that marketers are running on other web sites. Apple’s (AAPL) inventive ads, for instance, are all over the Internet.
And lots of publishers are pushing oversize ads (and I bet that Web surfers will soon develop the capability to ignore those, just like they do with conventional banner ads).
Note that not everything here is a holy-cow-wouldya-lookit-that presentation, though. One of the highlights, for instance, is simply the addition of a video to a search result for Charles Schwab (SCHW).
In any case, the clip works as pretty good survey of the Web advertising, and it’s reasonably short. Though if you’re not a huge fan of hairband guitar solos, you may want to turn the volume down.
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