Korean auto maker, Kia, has announced a seven-year/150,000 km bumper-to-bumper, parts-and-labour warranty for all vehicles sold and registered in Europe from January 1, 2010. This is far-and-away the longest fleet-wide warranty ever offered by a car manufacturer anywhere at any time and the move could have far reaching consequences. Brands with big reputations are charging two, five, even ten times as much for a car as Kia, yet they are clearly unprepared to guarantee their quality to the same extent, and this might well be the point the public finally understands that new price does not reflect quality, that quality is measurable, and that reputations for quality are distinctly at odds with reality. At very least, as the warranties are fully transferable to subsequent owners, Kia resale values should skyrocket…
Tags: Automotive,
Kia,
warranty
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