Toyota Officially Unveils Baby Prius Concept, Again Hints at Whole Prius Family

As hinted at for the last few months, Toyota has today debuted a smaller sibling to the Prius at the Detroit Auto Show. According to a statement from Toyota, the FT-CH (CH=compact hybrid) is “designed to target a lower price point than the Prius, thus appealing to a younger, less-affluent buyer demographic.”

Translation: “This car is for you, you poor just-out-of-college graduate… who, due to the econopocalypse, settled for a job making half of what you expected to… who would buy a Prius if your parents weren’t driving one and would lend you $23K.” Oh come on, you know you want one. The FT-CH is… dare I say it… cool.

Hell, I want one… but mostly because I’m a cheap skate. Actually, I’m still positive my next car will be a plug-in, but even so, I’m having just a little bit of FT-CH lust. I might honestly be having way more FT-CH lust if the simple act of even writing that horrendous name wasn’t enough to put ice in my loins.

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