Following the record $1 billion marketing push in the fourth quarter of 2009, Japanese carmaker Toyota announced plans to continue spending big time on advertising its products, in the hope the sales revival experienced in December 2009 will continue into the new year as well. No specific details on how much the carmaker will spend or on how the marketing approach will look like have been provided.
"We will spend more money because there will be more business out there,"… (read more)