The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly debuted a new approach to the Das Auto tagline and positioning, and is also the first step in a much larger campaign destined to increase model awareness.
"With its size and reach, the Super Bowl is the ideal stage for Volkswagen to debut the new campaign to nearly 100 million vie… (read more)