Is Facebook A Global Threat To Google? [Voices]

By Andy Atkins-Krüger, Contributor, Search Engine Land

In December, Hitwise released data showing that the top Google (GOOG) search term of 2009 was “Facebook” having moved up from position number ten in the previous year. Hitwise also wrote that Facebook took the number one spot on Christmas Day—a claim Barry Schwartz later investigated.

Facebook’s popularity surge reminded me of a conversation I had with a search engineer who had earlier worked at AltaVista when it was the number one search tool.

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