Way back when Friendster was the super hot social networking startup with an unworkable business model, there was suddenly a rush of rumors that the company was going to start charging for use. Even though the company never suggested plans to charge, there was an outcry among users — and I remember getting messages from people threatening to boycott Friendster if it ever did charge. In fact, many people started suggesting alternatives… with MySpace being a key one. It wasn’t long after this episode that many people really did start migrating over to MySpace. Later on there were reports that the “rumors” about Friendster charging were actually started (and then spread) by MySpace employees. And it worked.
It looks like someone may be trying to pull the same trick with Facebook. Apparently a bunch of rumors have been spreading about Facebook planning to charge, resulting in huge protest groups in Facebook, and the company needing to make a public denial of any plans to charge. In Facebook’s case, this is even more believable because the company claims that it’s already profitable from existing ad sales. And, knowing how Facebook operates, I can’t see anyone there seriously considering charging for use. They know the idea is preposterous and would destroy the site.
So the only thing I’m wondering is who kicked off these rumors? Is it another social network? Is it MySpace again trying to regain relevance? Or was it really just another malware scam to get people to click on unsafe links, that then resulted in a misguided panic?
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