Who remembers the Deep Web?

I heard the words "Deep Web" used this week at an industry gathering. It’s something I have not heard in quite a while, and looking around me in the room I figured that few people there had any idea what this term actually refers to.

In essence (though you can go and read up further on this for yourself), the Deep Web refers to the non-public, non-indexed web. Which amounts to a volume of content that is at least (depending on whose calculations you believe) 1,000 times bigger than the public web. It’s interesting and somewhat counter-intuitive to think that the vast bulk of the world’s web is not indexed on Google and likely never will be.

I am not going to cheerlead for the revival of Deep Web as term, but I think it’s something we all need to think about at times, since that Deep stuff is the stuff we all too easily forget about.

You might also ask yourself: what’s Deep within your enterprise, potentially accessible, but not easily found?