It was almost a year ago that Verizon said it would offer unlimited phone calls for $100 a month. The same day, AT&T (NYSE: T) matched it, leaving Ralph de la Vega to brag two months later that he was very proud of his marketing team to be able to act “within hours to make it into the same news cycle.”
Well, the top AT&T mobile executive must be proud again. Hours after Verizon Wireless lowered the price of its unlimited voice plans to $70 this morning, AT&T followed suit and matched Verizon’s latest offer. Verizon’s new unlimited plan now costs $70 a month, or $90 including unlimited text, picture and video messages.
While the news indicates that the two carriers continue to be competitive with one another, it’s also obvious that they are feeling pressure from the lower-end of the market, which commonly offers better deals, including unlimited voice, text and internet plans for as little as $50 a month. More details on AT&T’s new plans after the jump…
AT&T has three new plans:
—Feature phone customers can have unlimited minutes for $70 a month, and $20 for unlimited texting.
—Slightly richer “Quick Messaging Devices” will charge $70 a month for unlimited talk, and will require $20 a month to be spent on either texting or Web browsing packages.
—All smartphones, including the iPhone, may now buy unlimited voice and data for $100, not including $20 a month for unlimited texting. Release.
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