Is Gawker’s “Apple Tablet Scavenger Hunt” Illegal? [Voices]

By Ben Sheffner, Contributor, Slate.com

Gawker—whose founder, Nick Denton, recently chided his minions for thinking “way too much before publishing,” and which is fighting off a copyright lawsuit after posting extended excerpts of a celebrity trio’s “naked threesome” video—is once again testing the limits of journalistic ethics and the law.

The fun started Tuesday, when Gawker’s Silicon Valley gossip site, Valleywag, announced what it called the “Apple Tablet Scavenger Hunt,” offering cash prizes for information about the much-anticipated new Apple (AAPL) device, reportedly set for public unveiling Jan. 27. Valleywag said it had “had enough of trying to follow all the speculation” about the product and set out a “menu” describing what it would pay for info, ranging from $10,000 for “bona fide pictures” to $100,000 for anyone who could physically deliver the tablet to the editors and “let us play with one for an hour.”

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