For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications.
The site includes both a collaborative, social media aspect and a blog community featuring experts on paper, printing, and sustainability. Among those experts is, well, me. I will be a regular contributor on topics related to digital printing and the greening of print marketing.