In Sawyer’s First 4 Weeks as Anchor, World News is Up 8% in Total Viewers and 6% in the Demo Over its Season to Date Average
For the week of January 11th “ABC World News with Diane Sawyer” averaged 8.53 million Total Viewers and a 2.0/7 among Adults 25-54 according to Nielsen Media Research.
For the week, “World News” was up 4% (+350,000) among Total Viewers and up 6% (+150,000) among Adults 25-54 compared to its season-to-date average.
In Diane Sawyer’s first four weeks as anchor, “World News” has averaged 8,800,000 Total Viewers and 2,460,000 Adults 25-54. That is up 8% (+620,000) above World News’ season-to-date average among Total Viewers and up 6% (+130,000) in the demo.
Compared to a year ago, “World News’” total viewing advantage over CBS Evening News (1,790,000) grew 16%.
Last week’s “World News” featured Diane Sawyer and Bill Weir reporting “Afghanistan: Where Things Stand” as well as extensive coverage of the Haiti earthquake from Sawyer, Robin Roberts, Dan Harris, Kate Snow, Martha Raddatz and Dr. Richard Besser.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of January 11, 2010)
Total Viewers Adults 25-54 Households
ABC 8,530,000 2.0/7; 2,480,000 5.7/11
NBC 10,300,000 2.5/9; 3,160,000 6.7/12
CBS 6,740,000 1.7/6; 2,110,000 4.5/8
Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/11/10, 1/4/10, and 1/12/09). Season-to-date: Live +7 (where available) & Live +SD for 9/21/09-1/15/10.