Here’s some good clean fun courtesy of our friends at Coca-Cola and Wieden + Kennedy. This commercial imagines a scene before the Winter Olympics in Vancouver where athletes engage in a little snowball fight. It’s all a misunderstanding, though, because a bunch of snow falls on one of the Canadian athletes, prompting him to drop his Coke. Then, in a surprising move (surprising because Canadians aren’t known for their hot-headedness), his teammate hurls a snowball at the Swedish team, and then France surprisingly gets pulled into the action (surprising because they usually like to sit out conflicts), and then, before you know it, all hell breaks loose in what reminded me of the famously deleted pie-fighting scene from Dr. Strangelove. The spot ends with the original athlete finding a vending machine to get his Coke fix. The creative continues to build on the notion of a magical Coke machine that dispenses happiness, or in this case, restores world order.
—Posted by Todd Wasserman