Valentino Rossi becomes the world’s hottest property on 2 and 4 wheels

Valentino Rossi testing Ferrari F1 on January 21, 2010

It is interesting to note that the three biggest stories in Formula One right now concern a driver who competed in 2010 but not in 2009 (the Michael Schumacher comeback), a driver who competed in 2009 but not 2010 (Raikkonen loses his drive and goes WRC) and a driver who has never competed in F1 and quite possibly never will – Valentino Rossi. Indeed, Rossi has only ever driven an F1 car six times, but his status as one of motorcycling’s all-time greats and one of the most popular and media-savvy sportspeople of all time make the possibility an incredibly enticing prospect. For Ferrari, Rossi brings a global army of fans and the possibility of a rare Italian driver-car title combination that hasn’t happened since Alberto Ascari in 1953, despite 15 drivers titles and 16 constructors titles for the marque since then. This week Rossi tested in a Ferrari F1 car again, and was so fast that the possibility might now be approaching a probability…

Tags: ,
,
,
,
,
,
,
,

Related Articles: