The crusade against prerecorded telemarketing messages, aka “robocalls,” went into high gear over at the Federal Communications Commission in the past few days. The agency is proposing tougher restrictions on the technology, which allows vendors to generate over a thousand annoying phone messages per minute—a bargain at about two cents per hit. The new rules would require robocallers to get written consent from consumers before making them. And this restriction would include home phone owners who have an “established business relationship” with the company or entity making these auto-calls.
In addition, the regulations would require telemarketers to include an automated, interactive “opt-out” system by which robocall victims could, then and there, tell the bot to bug off forever. “Those changes will empower consumers to choose the messages they wish to receive and avoid those they do not,” FCC Chair Julius Genachowski declared on Wednesday. All five Commissioners applauded the proposals.
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