Well, I hope to see the same passion & straight forwardness in the magazine as well. With most car magazines retailing for between 60 – 100 bucks, Zigwheels created quite the flutter with its 10 rupee pricing (Link to related discussion). Vivek takes it one step further…..Quarter Mile is entirely free! It’s currently circulated within a set database of car owners. Of course, one can also register on the quartermile website for copies. Challenge? With free distribution, the revenue model depends entirely on advertisements. Keep those reviews unbiased, Vivek. Find your USP, it’s a crowded marketplace out there. Your paper & picture quality are good to start with, content covered has got to be more comprehensive and go beyond 50 pages.
Good luck, man!
