As part of the marketing campaign that kicked-off in September at the 2009 IAA, the SLS AMG is strongly promoted via print advertising, a TV spot and a new iPhone application. The marketing mix will also be available to all Twitter and Facebook users on the special dedicated social media channels.
Print advertising, which is being initiated from February 2010, depicts a red Mercedes-Benz SLS AMG on grey asphalt against a black backdrop, supported by a brief message, such as "Oh Lord &hel… (read more)