EDF is known for unconventional tactics. We often experiment with new ideas to find the ways that work. However, this time I had a chance to do something truly off-the-wall.
I was asked to make a video with the coalition Clean Energy Works that explains cap and trade in a way that non-economists could understand, i.e., in English. (And with clever animation.)
What were they thinking?
Maybe the idea was just crazy enough to work. Here are a couple of reactions so far:
- The Sightline Daily calls it “thoughtful and friendly”
- Treehugger said it's a “brief but relatively thorough explanation”
Check it out, let us know what you think, and spread the word.