The North American division of Volkswagen announced it will debut the ‘Punch Dub’ campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign. The ‘Punch Dub’ is based on a game played by kids, where the first to see a Beetle would yell ‘punch Bug’ and playfully slug his or her friend.
The new campaign will feature actor and comedian Tracy Morgan and will various people in different driving situations gently slugging others in the… (read more)