By Jack Neff, Editor at Large, Advertising Age
The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints.
But a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising’s biggest show on earth.
Those are the findings from the ARSgroup’s BrandProfiler, a tool that segments brand preferences.
Read the rest of this post on the original site
Buy This Item: [Click here to buy this item]