The Armageddon-like recall of Toyota vehicles is proving to be a tougher nut to crack for the Japanese carmaker. What started out as a minor glitch is now turning into a problem of biblical proportions, a problem which already cost Toyota and its investors $21 billion in stock. Toyota’s stock dropped 14 percent last week alone…
To limit the proportions of the disaster, Toyota now plans a media blitz, emphasizing how safe, reliable and trustworthy the carmaker and it leadership are. The blit… (read more)