Create the ultimate platinum effect and avoid those yellow tones with Smart Blonde Platinum Blonde. Now you can be confident that you stand out for the right reasons. This collection is Ammonia Free! Ammonia is responsible for separating the cuticles, causing hardening, weight loss and reduction in hair thickness. The best thing about Smart Blonde Platinum Blonde is that you have control over the shade result! Platinum Blonde is for the ultimate glam look and the salon formulation means brilliant all-over color and a lustrous finish. The color result is permanent and the longevity can be influenced by many factors such as natural hair color, previous treatments, condition, porosity, length and fineness of hair. Two packs may be required if your hair is longer than 20cm.
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