Let’s Talk About Your Gym Clothes…

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The first thing I want you to do is go dig out your old Magnum, P.I. shorts from high school, and that ratty ‘FRANKIE SAYS RELAX’ t-shirt with the yellow stains in the armpits, find a safe place, and burn them.

Now I’ll admit that I’m not a serious fashionista; my fitness wardrobe costs more than my business one, but that’s mostly because I buy cheap suits and like to push casual Friday to the limits.

But I do have a lot of workout clothes, and they’re all high quality. There is a good reason for this: having nice-looking and good-quality clothing makes exercise more enjoyable. And if it’s more enjoyable, you’ll exercise more frequently, for longer durations, and at a higher intensity. It’s all about positive reinforcement.

Nice workout clothes are more comfortable, they look better, and they last longer too. I am a firm believer in the adage that you get what you pay for. There is a certain brand of fitness clothing I’m exceptionally fond of (OK, I’ll tell you: it’s lululemon) because not only does it look and feel good, but I can beat it like a rented mule, wash it again and again, and it still looks new.

I engage in some really intense exercise that makes regular clothing so foul it needs psychotherapy. Higher quality stuff can take anything I can dish out, and then after a trip through the washing machine it comes out fresh and saying, “Is that all you got?”

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