Filed under: GM, Saab, Earnings/Financials, Spyker
The long saga of Saab has generated a lot of headlines for us in the past few months. The latest was word that the deal between General Motors and Spyker was initially rejected because of the fact that one of Spyker’s investors was tied to the Russian mafia. It wasn’t until the Antonov Group was bought out, allegedly, that the deal proceeded.
Today we received a press release from Spyker giving a few more details about its rationale for buying Saab, and it hints of what’s in store for the brand now that the tiny Dutch supercar maker has agreed to purchase this Swedish stalwart. Spyker says that they want to rebuild Saab’s global reputation, repositioning the brand as “an independent performance-oriented niche car company with an industry-leading environmental strategy.” Spyker also says that it is committed to allowing Saab to run its own business plan under its own management. That business plan has been analyzed by Spyker and its advisers, Booz & Co and KPMG Transaction Services. Even the Swedish Government and the European Investment Bank signed off on the blueprints.
Spyker plans to rename the company, swapping the current Spyker Cars N.V. for Saab Spyker Automobiles NV (“Saab Spyker”). The two branches will continue to run separately, with Spyker marching forward with their exotic lineup and Saab developing “three to four model lines.” Key news includes:
- 9-3 – All-new sedan, hatchback, sports estate, X and convertible models in 2012
- 9-5 – Sedan, sports estate and X models due summer 2010
- 9-4X – for both the U.S. and European markets due early 2011
- 9-1 – a fourth, smaller car line that would require more funding if it gets greenlighted
Spyker is anticipating sales of 100,000 to 125,000 Saabs a year with production continuing in Trollhättan. The 9-4X, however, will be built in Mexico. While the sale should be final in February, Spyker expects to work with GM for a bit longer, gradually reducing their GM dependency as they transition to other suppliers down the road.
Saab and Spyker should both benefit from the deal by sharing engineering know-how, assets and technology. Spyker gets access to a network of 1,100 Saab dealerships around the world, and merchandising, promotion & event sponsorship can be combined. Even parts and components will be engineered to be common in both lines of cars. It strikes us as a pretty ambitious plan, though they seem like they’re off to a good start having already secured the $1 billion they think they need to ensure Saab’s future. You can read even more details in the presser after the jump.
[Source: Spyker Cars]
Continue reading Spyker releases more details on Saab purchase, promises new 9-3 for 2012
Spyker releases more details on Saab purchase, promises new 9-3 for 2012 originally appeared on Autoblog on Tue, 02 Feb 2010 11:30:00 EST. Please see our terms for use of feeds.