Toyota’s Image Affected by Recall Issue

A survey performed by Kelley Blue Book (KBB) reveals that Toyota consideration and interest has significantly decreased in the U.S. subsequent to the massive recall announcement recently made by the company.

Over a fifth of the individuals who said they were considering a Toyota as their next vehicle before the recall have now changed their mind. Another result of the study informs us that Toyota’s overall brand consideration slipped to third-place and is now lower that that of its domestic r… (read more)