Ever since the launch of new E-class (W212) MBIL has been so aggressive & this attitude was revealed at the Auto Expo too. Their product range, pricing & marketing methods is been in a new style as never before. These all might be the reason that Mercedes marked a tremendous growth in the first month of this year compared to the previous year.
More over MBIL has regained the first position in the sales of luxury car by beating BMW for this month. Total sales figure for BMW this month was around 360 units, where are MBIL sold 403 units and this sales figure shows a growth 391percent compared to the Jan 2009!
Press Release:
Pune: Mercedes-Benz India created history by making January 2010 as the best January ever, in company history. The organization sold a total of 403 units (wholesale) for the month which comprised of 130 C-Class, 245 E-Class and 22 S-Class cars. The balance was made up of completely built imported units. (January 2009: 82 units wholesale).
Managing Director & CEO, Dr. Wilfried Aulbur on the January performance “Our sales numbers are a result of our customers appreciating the Fascination of the Mercedes-Benz brand. This has been reinforced through a multi-pronged approach which heightens the customer experience:
- Our complete network has been upgraded and now spans 50 touch points across 25 cities. We deliver world class vehicle ownership experience to our customers across the country
- After a very successful Auto Expo 2010, we have embarked upon MercedesTrophy’ – the oldest and the most prestigious golf tournament which spans across 15 cities and 1800 players (in 2009: 5 city, 600 golfers). Additionally, through the tournament Mercedes-Benz is happy to associate with India’s youngest pro-amp golfer – Gaganjeet Singh Bhullar
- Our connect with luxury and lifestyle has been enhanced through our association with ace designer Manish Arora. His ensemble “Inspired by Mercedes” is presented at exclusive customer evenings across India
- We have revitalized our product line and in January alone we launched 7 products into the Indian market. this takes our total offerings to 38 models (10 product segments) – the broadest product portfolio across any luxury car maker in India
- Our investment in the new plant and unflinching focus on quality have borne rich dividends with our plant in Pune, which is regarded amongst the finest assembly plants in Mercedes globally
While sales numbers are an encouraging story, we at Mercedes will continue to focus upon customer delight and profitable growth as part of our long term strategy for the country”.
Source: MBIL