For Autumn/Winter 2010 Polo Ralph Lauren exhibits their breadth and span into various fashion sectors. The brand wants to touch everything and make everything from sack suits, Nehru jackets, futuristic athletic wear, and other Western influenced items. Lauren says that he is going for the 1950’s sensibility. “It’s our kind of preppy, and young people are responding to preppy in a strong way. We have a very strong audience for this,” Lauren says. In addition to the preppy looks, Lauren is also releasing more products and looks inspired by the outdoors, which are evident in the jackets and native inspired knits.
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Source: WWD