Sunday night’s Super Bowl XLIV is on its way to setting a ratings record. According to early Nielsen figures, the Super Bowl got its highest overnight ratings in 23 years. This weekend’s NFL Championship Game between the Indianapolis Colts and the New Orleans Saints earned a rating of 46.4%. Last year’s game between the Pittsburgh Steelers and the Arizona Cardinals was only seen in 42.1 % of American homes.
The ratings figures are the largest for the Super Bowl since the 1987 game between the New York Giants and Denver Broncos.
