The Ram Brand Truck will renew its monster truck racing collaboration with Hall Brothers Racing. Thus the company is continuing a marketing exercise started in 2002 with the birth of the Ram-based Raminator monster truck and, at the same time, refueling the one of the tanks that keep the enthusiasts’ fire burning.
"More than a million people attend monster truck events each year, and audience demographics match the consumers who buy pickup trucks," said Fred Diaz, President and Chie… (read more)