A change in the marketing department of Ask.com has put an end to a year-long contract between NASCAR and search engine provider, with immediate effect. After spending $15 million on its NASCAR sponsorships and activation, Ask.com found its contract with the sanctioning body was in the low seven figures, while the team sponsorship amounted to about $4 million.
"We had a great year last year, but for 2010, we’ve undergone a strategy change," Jared Cluff, senior vice president of mar… (read more)