The people in this ad are not crazy. Nor have they been possessed by Michael Jackson. They’re demonstrating that "moving is the best medicine," in a campaign created pro bono by Young & Rubicam, New York, for the Ad Council and the Arthritis Foundation. America, you see, needs to get itself off the couch and start groovin’, lest osteoarthritis (yikes!) sets in. The effort includes TV, radio, print, outdoor and online media, including a dedicated Web site, FightArthritisPain.org. In case that’s not enough to get you moving, here are some stats: One in five U.S. adults, or 46 million people, have arthritis. An estimated 67 million will probably have it by 2030. And arthritis is the nation’s No. 1 cause of disability. BrandFreak, for one, is grateful for those early-morning runs and cartwheel and backflip sessions. Let’s do a split right now!
—Posted by Elaine Wong